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Hi I'm Hayley, nice to meet you.

What do I do?

That depends on what you need.

Content design covers a range of interrelated skills. The end goal is to create content that effectively connects with the end-user.

In a nutshell, I write.

But writing is so much more than just picking up a pen and creating magic.

I research a lot. I scope out competitors and find their weaknesses. I translate their weaknesses into your strength. I focus heavily on audience, designing content that is user-centred and accessible. 

If it involves words, you're in the right place. 

My passions lie in crafting original stories. I find solutions to educate, entertain, or inform audiences through words. If this sounds like something you'd be interested in, let's chat.